Those Stolen Credit Card Numbers

Know anyone who has been ripped off and lost some money? It's actually difficult to steal a credit card number traveling electronically across the Net. Otherwise our banking system would fail. It's easier to grab a receipt out of a trashcan at a restaurant or hotel lobby. While hackers have broken into databases - the incidents are exciting to hear about, but rare.

Presently, e-commerce merchants are trying out a new protection technique. On phone orders and some mail orders, the merchant is asking for the CID number of the card (on the back of MasterCard, Visa, and Discover cards, and the front of American Express). And remember, you're not liable for more than $50 in fraudulent credit card usage, and credit card companies are known to forgive even the $50.

So where's the problem? Credit card fraud is actually an issue for the Big 4 credit card companies. But the credit card companies and banks are not about to admit it. Why? The question of consumer confidence. Financial institutions downplay the problem. Customers will lose faith in the Net if they feel it is not secure.

Does all this apply to stolen photos? In the stock photo industry there's 'big brother' protection by the large corporate stock agencies (the Big 3), who each have an oak table and swivel chairs filled with attorneys searching out cases of misuse of their photos. If they find a case, it's to everyone's benefit when they publicly expose the culprits, which can deter potential future infringement attempts. We all benefit by that.

Rohn Engh is director of PhotoSource International and publisher of PhotoStockNotes. Pine Lake Farm, 1910 35th Road, Osceola, WI 54020 USA. Telephone: 1 800 624 0266 Fax: 1 715 248 7394. Web site: http://www.photosource.com/products

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